With today’s coffee generation we can’t deny the fact that the coffee companies today did a complex migration with their audiences. targeting the children and teens or millennial generations as the primary target audiences.
Seems, coffee drinking these days are becoming unfiltered where young people are dominating the adults, and at a very young age, they already started to drink coffee. Health experts generally aren’t happy about young people drinking more coffee, or any caffeinated beverage. The American Academy of Pediatrics says “caffeine and other stimulant substances contained in energy drinks have no place in the diet of children and adolescents.”
According to Alicia Diaz, age 2 she was sitting on her dad’s lap and stealing sips of his café Cubano. And she also remembers one time on the way to her school they stopped to get a cafe latte and split a bagel with her dad.
“When I was younger, I had a little bit of trouble falling asleep,” said Diaz, now 20. “I would never nap in kindergarten. But I never thought of this as unusual at the time.”
In a 2011 clinical guidance to pediatricians, the academy noted caffeine’s effects on anxiety, attentiveness, mood, motor activity and sleep as well as “various organ systems.”
“Most of us are drinking coffee, and younger consumers appear to be leading the charge,” said Bill Murray, National Coffee Association president, in a March 2017 press release.
In a coffee industry trade publication titled “Coffee Through the Ages,” the NCA reported “the most robust increase in coffee consumption among those 13-18.” In three years, the number of teens drinking coffee rose by 14 percent. Today, nearly four in 10 American teens drink coffee, according to the NCA’s research.
The growing number of children and teens these days drinking coffee are alarming even in some schools are selling coffee to students with in-school coffee shops, or vending machines.
Jack Bowland a student at Central Bucks High School West in Doylestown Borough always drink coffee before his most difficult classes, he said, “I am 16 years old, and I started drinking coffee at the beginning of this school year when I was 15,” he said. “I don’t currently have a set routine, but I drank coffee every morning back when I had more difficult classes.”
Jack’s mom said he drinks three to five “large cups” of coffee during weeks when he’s pushed to the limit.
“Jack will drink coffee when studying late or in the morning if he hasn’t had much sleep,” said mom Caroline Heise. “I use it as a method to stay awake to study and finish homework,” Jack said. “But I know it’s an unhealthy habit.”
In 2017, Central Bucks South in Warrington opened the Coffee Connection, a student-run coffee shop, which sells hot and iced coffee, hot chocolate, iced tea, lemonade and Arnold Palmers.
Another student from a different school at Council Rock High School South Dylan Nitka shares her reasons why she drank coffee at a young age, she said, she needs her first cup of coffee to wake up for school at 6:30 a.m.
“School being so early definitely affects how much coffee teens drink, since we aren’t able to sleep much due to staying up late doing homework and having to get up early to get ready. Some do rely on coffee to give us enough energy to get through the day.”
Dylan’s mom, Janet Nitka, said her daughter is spending too much money on coffee.
The coffee consumption among teens and children is related, to their school activities to keep them awake and focus on their studies,
The U.S. Department of Agriculture conducts biannual health and nutrition examination surveys. The data gathered was published in 2011, but the information collected in 2013 will be available in late 2018 or 2019, an agency spokesperson said.
Some of the studies conducted in 2010 for children ages 6 to 11 were getting 8.5 percent of their caffeine from coffee. Participating teens, ages 12 to 16, were getting 12 percent of their caffeine from coffee. The U.S. government clarifies that before obtaining the data, they asked parents’ permission before surveying anyone under age 18.
In medical studies, researchers have noted concerns about caffeine and sleep — something children and teens desperately needs, doctors, say. Coffee drinking of children and teens is bothering but, death on caffeine are rare, however, when it comes to younger ages too much coffee can lead to future complications.
Coffee is not the only source of caffeine chocolates, soda also, has caffeine contents which can also help provide the needed amount of caffeine to our body especially for the kids and teens. However, if we can’t avoid drinking coffee as a young individual, we should drink coffee in moderation remember that too much caffeine is not healthy for our well-being.