The new Starbucks Reserve Roastery in China is a travel goal for 2018.
Heads up coffee lovers and get ready with your passports because China just opened the worlds largest Starbucks in Shanghai with a jaw-dropping in size of 30,000 square feet about half the size of a soccer pitch.
This new Starbucks roastery looks like Willy Wonka’s Chocolate Factory – but for coffee lovers. Inside the roastery feels like a coffee theme park with a two-story copper cask hand-engraved with 1,000 Chinese stamps, a ceiling made of 10,000 handmade wooden hexagon-shaped tiles, three coffee bars, 80 different menu options, a culinary concierge, and some of the rarest brews in the world.
According to Starbucks’ official Newsroom, this wonderland of coffee beans, teas and pastries is 30,000 square feet. That’s over half an acre of seasonal lattes and in-house baked Italian bread by Princi. You could actually get lost in here, and maybe that wouldn’t be such a bad thing. There are lots of treasures to stumble upon.
Aside from its coffee wonderland features this new roastery gives a futuristic feel for there costumers because you can tour about how coffee goes from bean to cup using your phone. The app is called augmented reality or AR where you point your mobile devices around the store to get a coffee virtual tour. There are also virtual badges to unlock and a Roastery filter to commemorate their visits.
Whats more to this new Starbucks Reserved Roastery is there wide selection of coffee beans which includes brews from beans grown in China’s Pu’er in Yunnan Province. And the cool thing about this is costumers can watch the brewing process.
Unlike many Starbucks sites, Shanghai’s Reserve Roastery sells beer and wine, including a craft beer made from Kenya, Colombia and Guatemala coffees.
This giant store can occupy a maximum capacity between 1,000 to 1,200 customers at a time. There’s also a coffee library and the option of three “tasting journeys” to highlight the roastery’s food and beverage offerings.
The new Starbucks reserved roastery is a real treat and a travel destination for 2018.