Summer has finally started, and cold brew coffee is becoming a statement in the coffee industry. With today’s hot and humid weather people are embracing a cold brew coffee over a hot cup of Joe.
According to Gregory Zamfotis, the owner of Gregory’s Coffee in New York City, “That change can happen overnight. “You don’t want to get caught and run out by 9 a.m.,” he said.
Mr. Zamfotis estimated that 75 percent of the coffee he sells is hot and 25 percent is iced for most of the year. With the start of summer, those numbers flip, and 65 percent of the coffee he sells is iced.
With the flipping numbers of iced coffee lovers, we can say that we’re like birds waking up one bright morning and migrating to the iced coffee season.
The iced coffee bandwagon is slowly shaping and creating a new definition to the coffee business. Every year, that demand is increasing: The United States is becoming a cold-brew nation.
Before iced coffee is just a side dish of the coffee business whereas they are only available during the holidays and warmer days, but today iced coffee sales spikes when the mercury rises. Because of the cold brew nation, more people are hooked up into drinking coffee, and a new empire of coffee drinkers which are the millennials are making it their drink of choice.
“It’s pheromonal,” said James Freeman, the founder of Blue Bottle Coffee. “And the feedback loop encourages more iced orders — watching other people order iced coffee inculcates the desire.” It’s the coffee version of “I’ll have what she’s having.”
The rise of the cold brew empire was begun during 2015 when Starbucks introduced the drink to its number of stores, and now cold brew coffee is sold to its 13,000 locations in the United States. Because of that, everyone knows about the cold brew coffee whereas, they do their own version of cold brew coffee at home, and even different coffee shops are making their own version of it.
Because of the upscale demand of the cold brew coffee, the drink ranged has expanded and made it available into canned, bottled and packaged coffees, called “ready to drink” within the industry.
So, does the cold brew coffee changing the shape of the coffee business, what do you think?